Accelerating the Transition

Desirable futures

Why it is important

More and more, consumers are developing new values and governments are building new metrics for responsible business. Adapting to these changes requires critical and creative thinking, out-of-the-box ideas and seemingly preposterous visions.

But sustainability is a global, intergenerational problem that organizations are not programmed to address and what we imagine our future to be is confined by the destructive logic of today. This all means that the algorithm for a profitable business needs serious calibration and reconfiguration before a system bug turns into a system crash.

What it is about

Desirable Futures empowers you to think differently about your organization’s role in a sustainable world by hacking your legacy strategy to probe, prototype and unleash a new model for sustainability-driven innovation.

Whether your organization needs a sustainable plug-in, or a new operating system, Desirable Futures is the navigation bar on the journey to a responsible vision, profitable business opportunities and transparent services.

Sustainable Digitalisation

Why it is important

Today, nearly all aspects of our modern lives are influenced by software and digital services. Although digitalization can seem like the ultimate upgrade to some, impacts have not all been positive. In many ways, digital systems have made it even easier to extract, consume and waste resources as the material world becomes masked behind a digital interface. Further, technology is not a neutral tool. It is embedded with the values and social software of people. So being conscious of what we incentivize people to do with technology can influence whether people act sustainably or not.

What it is about

Sustainable digitalization connects data, users and natural resources in innovative new ways that measurably reduce waste and emissions while enabling sustainable lifestyles.
Driven by different thinking and desirable futures, Artificial Intelligence, IoT and service design create business opportunities for your organization with enhanced resource efficiency and transparent digital services that increase brand value. Importantly, sustainable digitalization opens up the black box created by digital technology, to make the connection between people’s actions and natural resources understandable and sustainable choices easy.