Why it is important
More and more, consumers are developing new values and governments are building new metrics for responsible business. Adapting to these changes requires critical and creative thinking, out-of-the-box ideas and seemingly preposterous visions.
But sustainability is a global, intergenerational problem that organizations are not programmed to address and what we imagine our future to be is confined by the destructive logic of today. This all means that the algorithm for a profitable business needs serious calibration and reconfiguration before a system bug turns into a system crash.
What it is about
Desirable Futures empowers you to think differently about your organization’s role in a sustainable world by hacking your legacy strategy to probe, prototype and unleash a new model for sustainability-driven innovation.
Whether your organization needs a sustainable plug-in, or a new operating system, Desirable Futures is your navigation bar on the journey to a responsible vision, profitable business opportunities and transparent services.